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The Double-Edged Sword of Hoxton Hotel’s £1 Room Sale
so I’ve just bagged a room at the Hoxton Hotel (the £17m establishment opened in 2006 by Pret founder Sinclair Beecham) in their sale… a quarterly event which this time round offered 500 rooms at £1...
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Smart and Relevant Customer Relationship Building from Atlantic
a lovely example of talking to your existing customers from Atlantic Gas and Electric who this week sent me two free energy saving light bulbs. I – like many people I suspect – get a plethora of...
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Doing and Saying: what a WOM study from HBR can tell us about understanding...
formulas for calculating CLV and CRV: copyright of Harvard Business Review / V. Kumar, J.Andrew Petersen, and Robert P.Leone the joy above are two formulas, developed for an article by V. Kumar,...
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Planning for a start not an end: how Skype’s Phone Box Experiment is...
so you're Skype and you're brilliant and everyone using you loads for free internet to internet calls. but the value ready to be unlocked in your business is in paid for calls to mobiles and...
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